**Shaadi.com**, the world's largest online matchmaking site, was founded with one simple objective: to provide a superior matchmaking experience to Indians all over the world. The company pioneered online matchmaking when it launched in 1996 and continues to lead the exciting matrimony category even after more than a decade².
Here's how it all began:
1. **Anupam Mittal**, the visionary behind Shaadi.com, started the platform in 1996 under the name **Sagaai.com**. However, in 1999, he changed its name to **Shaadi.com**, believing it to be a more marketable and memorable brand³.
2. The initial success of Shaadi.com was primarily among **non-resident Indians (NRIs)**. At that time, Internet adoption across India was still low, and conservative parents were hesitant to arrange marriages through a new startup. However, Shaadi.com gradually gained popularity and trust among Indian families, revolutionizing the way people approached marriage⁴.
3. Anupam Mittal's journey began when he met a conventional matchmaker who was proposing potential matches for him. Inspired by the idea of creating a more effective solution, Anupam decided to move the entire matching process online. His vision was to increase the number of possibilities for people to meet their lifemates, transcending geographical boundaries and cultural differences¹.
4. Since its inception, Shaadi.com has brought together many like-minded individuals, becoming one of the most prominent matrimonial sites globally. With over 3.5 million weddings recorded from all corners of the world, it has become the go-to platform for finding compatible life partners¹.
5. Anupam Mittal's entrepreneurial journey didn't stop at Shaadi.com. He also made investments in various startups, including Ola cabs, Makaan.com, and Mauj mobile, among others. His valuations rose significantly, and he was listed among India's 50 most powerful people by a leading business publication¹.
Anupam Mittal's innovative approach and commitment to creating meaningful connections have left an indelible mark on the e-commerce industry. Shaadi.com continues to play a pivotal role in shaping the lives of millions of people, bridging hearts across continents. ❤️🌐
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